The Company’s ConceptionSoft Touch Demolition was born in a moment in time three days after the new machine was operational. Arriving at the city of Mound one morning to begin removing the diseased trees for the day, a police officer signaled Cliff and his new rig to pull over. The officer explained that the city manager had seen the incredible machinery arrive for the first time and wanted Cliff driven back to city hall to look at an important project. The project was simple; a small vacant house “sandwiched” between newer construction less than three feet away on two sides. The city manager explained that with this new machine, the house could be taken apart in pieces and safely removed without the worry of damaging the adjacent buildings.Cliff instantly realized that the new machine could quickly remove the structure in a safe way. A price was agreed upon that was less than the city would otherwise have paid to remove the house; for taking it apart by hand labor was the only other option. The next Saturday, without any help Cliff removed the house in less than five hours with this machine. When completed, the obvious idea to use this new machine to take apart buildings in tight places appeared and was seriously thought about for the first time. Thus the creation of a company from a single event was born.